Lego, one of the most enduring and popular toys of the last century (the name comes from the Danish ‘leg godt’ meaning ‘play well’) took a surprisingly long time to bring itself onto the big-screen given the success of the Transformers franchise and the completely unmerited monetary haul of the G.I. Joe films. Here everything, not surprisingly, is made from Lego and all digitally mastered together into a traditional tale of the underdog, Emmet Brickowski (Chris Pratt) – an unexceptional everyday Lego worker with no friends to speak of but who never has a bad word to say about anybody, who must realise his own potential and learn how to help others do the same (with the help of the Master Builders, who can creatively construct things from Lego without using a rulebook, don’t you know) all to undermine the dastardly plans of PRESIDENT BUSINESS (Will Ferrell) who can’t stand all those pesky Master Builders ruining his otherwise regimented and ordered Lego universe. But does Emmet have what it takes?
Initially the story and comedy value are a little flat, and a little predictable, and songs like ‘Everything is Awesome’ (the only song in this incidentally, it’s not a musical) are a little grating, but then … it becomes catchy! And the bland component parts eventually become endearing, partly due to an array of likeable characters, such as Batman (Will Arnett), Bad Cop/Good Cop (Liam Neeson) and Unikitty (Alison Brie), the leader of Cloud Cuckoo Land, domain of rainbows and puppies, who variously becomes Biznesskitty and Iwillripyourfuckingfaceoffifyoudothatagainkitty. Along with everything, she too, is awesome. Overall, it’s a fun trip guaranteed to spike sales of Lego and with a good message at it’s heart of creative self expression and the importance of appreciating this as a universal concept.